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7-Up vs. Coke Part 2
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7-Up vs. Coke Part 2 (6)
Heir to a fortune, Andrew Gladney went from John Burroughs to Yale and came home to found the dot-com darling Savvis Inc. Then he squandered it all. The spectacular flameout of a St. Louis soft-drink scion.
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7-Up vs. Coke Part 2
Heir to a fortune, Andrew Gladney went from John Burroughs to Yale and came home to found the dot-com darling Savvis Inc. Then he squandered it all. The spectacular flameout of a St. Louis soft-drink scion.
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Red Alert: Everything they really don't want you to know about those pesky traffic-light cameras
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Seeing Red: Partners battle over a Wash. Ave. eatery's ownership
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A Mathews-Dickey coach does all he can to take black kids out to the ballgame.
African-American ballplayers are getting rarer than a triple play.
By Ellis E. Conklin
Published: April 11, 2007
The Mathews-Dickey Boys & Girls Club in north St. Louis inhabits a warehouse whose mustard-colored siding is grimy from industrial grit and the nearby rumble of Interstate 70. Inside, though, sparkle dozens of gold and silver trophies captured by the Bulldogs through the years. A large framed poster of Jackie Robinson hangs in the athletic director's office. A side wall contains a gallery of grainy photographs, triumphant poses of past championship ballclubs.
On a humid spring afternoon, coach Marcus Townsend arrives with a half-dozen aluminum bats and a box of spanking-new Rawlings baseballs. A handful of young black ballplayers follow him as he strides in baggy camouflage shorts to the indoor batting cage at the rear of the building. "Come on, you guys, I'll warm you up," he tells them.
A barrel-chested man, Townsend loads up the pitching machine that will soon spit out 60-mile-an-hour fastballs. "Remember what I told you what to do with that front foot," he instructs thirteen-year-old Kashon Hagens, his voice quiet but firm. "All right, lay down a bunt. No, too hard, you'd be out."
For more than fifteen years, Townsend has been coaching baseball at Mathews-Dickey. At age 39 he's married with five young children and owns a small construction company in the city. But he steals away from work every afternoon to donate his time exposing black youths to the national pastime.
"It's tough to get them interested," Townsend says. "Kids will turn on a game and look at it for one inning and then turn it off. It's too slow for them. I've coached a lot of kids who've gone on to Division I schools and got scholarships for basketball or football, but really they were better baseball players."
Major League Baseball is losing its black ballplayers. In 1975 the high-water mark for African-American big leaguers U.S.-born blacks made up 27 percent of major league rosters. Last season that number was 8.4 percent, according to Richard Lapchick, director of the University of Central Florida's Institute for Diversity and Ethics in Sport.
"Here, on the 60th anniversary of Jackie Robinson integrating the game, and with a big ceremony planned to commemorate that at Dodger Stadium, the Dodgers will begin the season without a single African American on their roster," Lapchick says.
The St. Louis Cardinals, who in their pennant-winning season twenty years ago boasted four blacks in their starting lineup (Ozzie Smith, Willie McGee, Terry Pendleton and Vince Coleman), began this season with reserve outfielder Preston Wilson as the lone black player on their 25-man roster. The New York Yankees, the sport's most visible franchise, broke camp with only Derek Jeter and he's biracial. The Cleveland Indians headed into their opener with southpaw pitcher C.C. Sabathia and no others.
It was Sabathia who last month touched a nerve when he said baseball is not doing enough to promote its game to inner-city kids, who are gravitating in growing numbers to basketball and football. In an interview with the Associated Press, Sabathia said, "I go back home to Vallejo [California] and the kids say, 'What's baseball?'"
Many causes are cited to explain the depopulation of the African-American ballplayer. Socioeconomic factors play a role neglected playing fields in the inner cities, the increasing number of single-parent families. So does the fact that the journey to the majors tends to be more arduous than the road to the big leagues in other professional sports.
Then there's the lack of black ballplayers with marketable appeal certainly nothing to rival basketball icon Michael Jordan in the 1990s, or current star quarterbacks like Donovan McNabb and Michael Vick.
At the same time, MLB appears more focused on recruiting Latin-American players, who will sign contracts often at a fraction of what a U.S.-born player would cost. Tom Verducci of Sports Illustrated wrote in 2003 that "major league clubs pump $60 million annually into Latin American scouting and development...." At the end of last season, according to Richard Lapchick's analysis, 29.4 percent of all major leaguers were Latino.
Additionally, fewer African-American athletes are entering the game through the traditional high school and college pipeline. "You got a lot of high schools in the inner cities throughout the country that don't even fund baseball anymore," says Ted Savage, a big leaguer in the 1960s who now is director of target marketing for the St. Louis Cardinals.
The ranks of college ballplayers, too, have spiraled dramatically downward. In 2004 the Michigan State University newspaper, the State News, reported that a meager 1.2 percent of baseball players in the Big Ten Conference were black.
"Our African-American children aren't playing baseball anymore," laments Mathews-Dickey's athletic director, Joyce Jones. "Football and basketball have taken over."
By Lapchick's count, African Americans represent almost 70 percent of the players in the National Football League and 76 percent of the hoopsters in the National Basketball Association.
As ex-major leaguer Dave Henderson explained in an August 2005 interview with the Seattle Times, "It used to be, when you talk abut Jackie Robinson, they didn't want a black player on the field. Now, it has nothing to do with that. It's just that there aren't any African-American players available."
Thomas Brasuell, vice president of community affairs for Major League Baseball, says the sport is painfully aware of the decline of the pool of black players. But he says MLB is doing all it can to reverse the trend.
Brasuell cites a program called Reviving Baseball in the Inner Cities (RBI) as having a positive impact on reigniting interest. "We're giving these kids an opportunity to learn the game," Brasuell says by phone from MLB's New York headquarters. Brasuell points out that Carl Crawford (Devil Rays), Coco Crisp (Red Sox), Luis Matos (Nationals), Jimmy Rollins (Phillies) and Dontrelle Willis (Marlins) are all products of RBI.








![Marcus Townsend: "It's all about teaching [kids] something and hoping they'll flourish."](http://media.riverfronttimes.com/791354.51.jpeg)
Blackout
In reading this story it brings great sadness. What was once the American Game. Now can not get young black players interested. What is the problem. I am sure that there are a lot of people ,who wish they knew the answer. If Mathew-Dickey struggles to fill teams there is a problem.
One of my most memorable days were opening day in the city,at Fairgrounds or at Herbert Hoover Boys club. The Opening Day of Mathews-Dickey Boys club Baseball Season.Back in 1968 the Parks would be packed with players,parents and Fans. Baseball was King. Players from all over the city played against each other. From Pruitt- Igoe to Kinlock. Martin Mathews could be seen running around the city neighborhoods recruiting Coaches and sponsors. There were so many teams that coaches had 3 teams and sometime 4.
And most teams were sponsored by business, INSURANCE COMPANIES, DRY CLEANERS, PHARMACIES, even the Black Gangsters sponsored teams. A young black baseball player could go anywhere. And never worry about anything ,jusy say who you play for! The Knights,The St John Orioles, Pruitt-Igoe Cardinals. EAST ST LOUIS COLT 45.
That is the Era that my generation knew. Blacks went to baseball games in droves. Bob Gibson vs Al Downing , Al Jackson vs Sandy Kofax that how it was. Yes, Ole Jackie , Satchel Page , James Cool Papa Bell. Are looking down in disbelief at the game of baseball. I now live in California , Baseball is King. But for the new generation they just do not see the value of the game. The History ,they do not care about. But I do. The Game has to be promoted again.
I agree that the player have to promote the game again. If Mathews-Dickey has troubles ,as they do. There has to be an answer. This new generation of black youth has to be captured.
Comment by Jerry kIRKWOOD — April 16, 2007 @ 05:31AM
Blackout
In reading this story it brings great sadness. What was once the American Game. Now can not get young black players interested. What is the problem. I am sure that there are a lot of people ,who wish they knew the answer. If Mathew-Dickey struggles to fill teams there is a problem.
One of my most memorable days were opening day in the city,at Fairgrounds or at Herbert Hoover Boys club. The Opening Day of Mathews-Dickey Boys club Baseball Season.Back in 1968 the Parks would be packed with players,parents and Fans. Baseball was King. Players from all over the city played against each other. From Pruitt- Igoe to Kinlock. Martin Mathews could be seen running around the city neighborhoods recruiting Coaches and sponsors. There were so many teams that coaches had 3 teams and sometime 4.
And most teams were sponsored by business, INSURANCE COMPANIES, DRY CLEANERS, PHARMACIES, even the Black Gangsters sponsored teams. A young black baseball player could go anywhere. And never worry about anything ,jusy say who you play for! The Knights,The St John Orioles, Pruitt-Igoe Cardinals. EAST ST LOUIS COLT 45.
That is the Era that my generation knew. Blacks went to baseball games in droves. Bob Gibson vs Al Downing , Al Jackson vs Sandy Kofax that how it was. Yes, Ole Jackie , Satchel Page , James Cool Papa Bell. Are looking down in disbelief at the game of baseball. I now live in California , Baseball is King. But for the new generation they just do not see the value of the game. The History ,they do not care about. But I do. The Game has to be promoted again.
I agree that the player have to promote the game again. If Mathews-Dickey has troubles ,as they do. There has to be an answer. This new generation of black youth has to be captured.
Comment by Jerry kIRKWOOD — April 16, 2007 @ 05:31AM