Most Popular
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7-Up vs. Coke Part 2
Heir to a fortune, Andrew Gladney went from John Burroughs to Yale and came home to found the dot-com darling Savvis Inc. Then he squandered it all. The spectacular flameout of a St. Louis soft-drink scion.
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Red Alert: Everything they really don't want you to know about those pesky traffic-light cameras
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Ludo is fired up and ready to play on the national stage
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Curious Gorge: Ian tests the animal magnetism of Three Monkeys
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Feel a Draught?: Tigín opens an outpost in a Hampton Inn downtown? O'Really!
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Red Alert: Everything they really don't want you to know about those pesky traffic-light cameras (10)
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Seeing Red: Partners battle over a Wash. Ave. eatery's ownership (9)
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7-Up vs. Coke Part 2 (6)
Heir to a fortune, Andrew Gladney went from John Burroughs to Yale and came home to found the dot-com darling Savvis Inc. Then he squandered it all. The spectacular flameout of a St. Louis soft-drink scion.
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Will Ian flip for the Original Pancake House? (4)
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Is a Wash. U. dean destroying alumni records and making unjust department cuts? (3)
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Curious Gorge: Ian tests the animal magnetism of Three Monkeys
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Feel a Draught?: Tigín opens an outpost in a Hampton Inn downtown? O'Really!
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Will Ian flip for the Original Pancake House?
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Can Taqueria los Tarascos' tacos make you feel homesick for a place you've never lived? Si!
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Slam dunk: Dunkin' Donuts returns to St. Louis, and downtown makes good on its promise of new restaurants
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Legendarily Ornery STL Bartender Mark Pollman ICU Update
05:11PM 03/10/08 -
Van Halen's March 30 St. Louis Concert Postponed
05:19PM 03/10/08 -
Iron Chef America -- The Game!
04:52PM 03/10/08 -
This Is Hawkwind -- Do Not Panic
06:08PM 11/09/07
What we are writing about
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Recent Articles By Malcolm Gay
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St. Louis Art Capsules
Malcolm Gay encapsulates the local art scene.
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Malcolm never saw a frogs leg he couldnt keep down, until...
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Deborah Aschheim transforms the ephemeral into the physical in Reconsider
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St. Louis Art Capsules
Malcolm Gay encapsulates the St. Louis arts scene.
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Dried Weaver Ants With Eggs
Weaver ants are a tad dry for Malcolms discriminating palate, but the Democratic presidential primary provides plenty to chew on.
National Features
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Houston Press
"It Was Like an Armageddon Movie"
For days after Hurricane Rita, a Texas prison was hell on earth.
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SF Weekly
The Candidate
Our columnist knows Ralph Nader's running mate all too well.
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The Pitch
How Not To Be a Rap Star
First of all, lay off the Ecstasy.
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Village Voice
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What becomes a gossip columnist most?
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Oscar Mayer Lunchables Lunch Combinations Mini Tacos
Malcolm bravely delves into the office fridge!
By Malcolm Gay
Published: August 1, 2007Ah, the lunch kit. Unrivaled in convenience, unparalleled in packaged self-containment, unpalatable in taste, lunch kits are today a $750 million-a-year business, according to BusinessWeek.
To understand this meal concept's success, we need look no further than the weeks-past-its-sell-by-date box of Oscar Mayer Lunchables Lunch Combination Mini Tacos I recently poached from a darkened corner of the Riverfront Times' communal fridge.
Plucked from the shadows, this Lunchable revealed itself as a sort of C-ration for the Wii brigade. Festooned with images from the (at time of purchase, upcoming) Transformers movie, the box held three plastic-wrapped mini tortillas, a package of shredded cheese, a tube of liquefied "taco filling," mild salsa, a bladder of "Fruit Dive" Capri Sun and a tiny box of cherry Nerds.
Just for kicks, the folks at Oscar Mayer threw in a "Pocket Transformers Toy," a silver-colored plastic clamshell whose main transformational quality, from what I can tell, is that when opened it reveals a picture of a midlevel Decepticon flunky named Blackout.
Clearly, toys aren't what they used to be.
Like any good food technology, my Oscar Mayer Lunchables Lunch Combination Mini Tacos lunch kit came with easy-to-follow instructions: "Squeeze Taco Meat Filling onto Tortillas; add Toppings. Enjoy!"
Dutifully, I unsealed the two-inch diameter tacos. A bit firmed with age, the flatbread's hardworking preservatives quickly turned it supple in the heat of my hand.
The taco filling was less promising.
Although the plastic tube promised "Seasoned Ground Beef in Taco Sauce," the sachet felt more like an unopened packet of ballpark relish that is to say, 95 percent pickling juice with the occasional cartilaginous floater thrown in.
I was surprised, then, when tearing the top from the taco filling tube and forcing its contents from the bottom, the taco filling didn't immediately melt into a puddle of beef. Rather, squeezed onto the tortilla in a long tube, the burnt-sienna substance retained its fecal shape even as I dressed it with the provided cheese and salsa.
Phew! Steps one and two completed without a hitch.
Sad to say, Oscar Mayer's final instruction was harder to follow.
Gumming my way through this curiously sweet chemistry project, it occurred to me that I wasn't really being instructed, having transformed these disparate ingredients into a mini taco, to "enjoy" my Lunchable.
Rather, like Optimus Prime to his Autobots on the box, Oscar Mayer was commanding me: "Enjoy!"
Like the Transformers tagline says: "Their war. Our world."








